Communications and Marketing
Priorities for Every Project:
1. The big picture. We want to create a recognizable look for the college that benefits the college (everybody's programs!) as a whole. We want students to know immediately that what they are looking at comes from Edmonds Community College - that's important because it stretches all of our marketing dollars. Also, if a potential student picks up your brochure or flyer, but decides that what is offered isn't for them, we still want them to be impressed and look into what else the college has to offer.
2. Quality projects. We want our marketing materials to foreshadow the experience students will have at the college. That means all marketing materials have to be smart, helpful, useful, understandable and friendly - and part of the graphic family established for Edmonds Community College. All need the college logo.
3. Editorial Style. Style is a tool that helps writers and editors maintain consistency within an organization or a single publication. Communications and Marketing is charged with maintaining style guidelines to help ensure that all college publications present a consistent, positive image.
When communicating with external audiences, refer to Edmonds Community College not EDCC. Please either use the college's full name or as appropriate use 'the college', 'Edmonds' or 'Edmonds CC'.
4. You. We are glad you are willing to take the time to communicate with your potential students in this way, but know it may not be your forte. We're here to assist. Here's how: We'll help you figure out the best way to market your program. We'll edit the copy for style, quality, readability and clarity. We'll take interesting, attractive pictures. We'll send you a proof of your project every step of the way. You are also involved in selection of color and photographs. However, please remember that each proof pushes back the deadline of when the publication goes to the printer. Projects also must be worked into the printer's schedule.
Next Step: Determine Project Timelines