Communications and Marketing
Planning an Event - Develop a Timeline
6 MONTHS BEFORE EVENT
- Determine your goals and objectives
- Begin working with internal marketing and public relations team
- Determine partnership with local/national resources
- Develop budget/secure funding
- Determine locations
3 MONTHS BEFORE EVENT
- Determine number of staff/volunteers needed
- Develop order/print materials
- Develop schedules
- Outline activities for each day
- Create committees
- Delegate responsibilities
6 WEEKS BEFORE EVENT
- In store promotion through flyers, bag-stuffers, posters, etc.
- Educate all store employees- word of mouth marketing
- Secure resources for additional materials (tables, chairs, etc.)
2 WEEKS BEFORE EVENT
- Schedule employees/volunteers
- Train employees/volunteers on roles and responsibilities
- More publicity
WEEK OF EVENT
- Confirm staff/materials/schedule
- Prepare media advisory
DAY OF EVENT
- Watch your hard work pay off!
