Communications and MarketingMAKE A MARKETING PLAN
Developing a marketing plan is a great opportunity to be creative and to have some fun. The reason you have a plan is so you have an objective, target audience, a message, and a distribution scheme for your brochures or flyers. None of these in isolation is adequate. It's all about causing someone to act - make a phone call, check the Web site or sign up for a class.
We also help you incorporate public relations opportunities into the plan. For example, the Engineering department is planning events in October to correspond with the National Engineering Week in February. We can help you develop a creative plan - one that is easy to implement to get your message out to potential students. Your first step is to meet with us.
Before our meeting, take a few moments to think about the following:
- Your marketing goals: (what are you trying to accomplish)
- Your program: write down a concise definition of your program
- Audience: Identify the kinds of students you are trying to reach.
- Timeline and budget: How much can you spend? When do you need the final product?
- Special events: Think about public relation opportunities.
- Possible media stories: Think about interesting class projects and students. Are you or anyone in your department doing a new project?
- Create postcards for your program. It takes just a few minutes to create a print piece with the latest up-to-date information about your program to hand out to current or potential students. Think about information you can add about open houses, reminders, events or new classes.
- Create a brochure, capture student information in one step! Refer students to www.edcc.edu/mybrochure where they can create a personalized brochure tailored to their goals and interests. Your department gets the contact information so you can follow up with a letter, phone call or mailing and invite the students to your program. The brochure can be sent to the student's home, computer or both.
- Web site: Do you have ideas to make your site more interactive?
- Student profiles: Look for students for us to interview and profile for your brochure and Web site.
- Partnerships: Are there college programs that you can coordinate marketing efforts with?