Communications and Marketing
Participate in Social Media
To get started, connect with the college's existing social media efforts and contribute your content. The hub is http://edmondscc.ning.com. Post your photos, events, and discussions here.
Connect with the college online:
- EdmondsSphere — read and contribute to the college's blog
- Facebook — like our page, post to the wall
- LinkedIn — join our professional networking group, add your content
- Ning — join our online community, add your content
- Twitter — get the news in 140 characters or less, re-tweet
- YouTube — watch and favorite our videos
You can also find the college at:
- Digg — bookmark and highlight top stories
- Flickr — check out our photos
- RSS — be the first to get our news
- Technorati — favorite the college’s blogs
- Wikipedia — read the college history, add to Wikipedia
- Yahoo — see our featured upcoming events
- Contribute to the college’s existing efforts online rather than setting up new accounts. We want to unify and strengthen our online presence and reduce the management burden i.e. it’d be better to have one Edmonds CC Facebook page with 2,000 fans and 20 administrators than 2,000 Facebook pages each with just a few fans and a few administrators.
- Touch base with College Relations before starting a new presence for the college online. Be open to suggestions. Email firstname.lastname@example.org.
- Familiarize yourself with the service you’d like to use by trying it out. Start a personal account and get comfortable with the site before you engage on a professional level. Dip your toe in — if it doesn’t feel comfortable get out.
- If you do start a new online presence for the college keep it updated, be responsive, and delete it when you are done with it/no longer using it.
Edmondscc.ning — the college's own online community
Useful for: Sharing college news (events, photos, videos
etc.) and club groups. Posting your own content. Connecting with people interested
in interacting with our college. A low maintenance way to dip into to social
networking (College Relations checks in and helps with updating/administration).
Drawback: It requires a separate login and users must be enticed to participate.
Recommendation: Give this a try. There’s untapped potential here and you may find useful tools.
- Contribute. Start discussions. Post photos. Start groups.
- Invite people to join.
- Use the “invite all members” feature to promote events.
- Recommend this to student groups/clubs.
Useful for: Professional/alumni networking.
Drawback: Fewer users. They may not be engaged.
Recommendation: Join the college's group, if you use LinkedIn. Start subgroups for your department, if you like.
- Start a subgroup for alumni.
- Contribute discussions, news, comments to the college's group.
- Post volunteer opportunities/open houses/job listings.
Useful for: Posting short news items to an interest group
Drawback: Needs to be updated often. Lots of spammers use it.
Recommendation: Follow the college's feed with your personal account, if you want, and help by retweeting content. Start your own feed only if you have regular content to get to a specific group and follow the best practices.
- Follow the college's Twitter feed so we can more easily retweet your items.
- If you are no longer using Twitter delete your account.
- If your Tweets are for a select user group (a class or club) and may have information the general public doesn't need to know or see, set your Twitter to private.
- Tweet no more than 3-5 times per day.
- Follow your followers (unless they are spammers).
Useful for: Self-publishing your news.
Drawback: Significant time commitment to set up, write and post regularly. Will anyone read the content?
Recommendation: Contribute to the college's blog EdmondsSphere. Email email@example.com for more information. Start a blog if you have time to maintain it and feel it's worthwhile to get the information out.
- Be sure to check in with College Relations before blogging in an official capacity.
- Update often: at least once a week.
- Link back to the college's blog.
- Be sure to spell check!
- Visit http://accessedcc.blogspot.com/ for a nice example of a department blog.
Useful for: Connecting with lots of people casually.
Drawback: They just want to talk to their friends. May get too personal.
Recommendation: Contribute to the college's existing page (you can ask to be an administrator if you want to post content using the college’s avatar. Email firstname.lastname@example.org or send us content to post for you if you’re not on Facebook or not using it professionally). Like the college’s page. Leave comments. Post to the wall.
- Use Ning instead.
- Send events to email@example.com to post on the college Facebook page.
- Advise clubs/student groups to use edmondsccning.com or to post their items to the college Facebook page.
Governor’s Office: New Media Workshop Presentations, Handouts and Videos
Ning Group: Web 2.0 and collaborative technologies in education
LinkedIn Group: Web 2.0 for Higher Education
Understanding Consumer Preferences: ExactTarget’s “2009 Channel