Communications and Marketing
Download Edmonds Community College Logo
Selecting artwork prepared in the format appropriate for the medium in
which the art will appear is critical to the quality of the reproduction.
For example, electronic art developed for print use (vector artwork) in
most instances is not appropriate for use when developing a Web site,
which requires the use of bitmap art. Conversely, artwork developed for
use on the Web should not be used for print applications.
Color specification and mode is also critical to maintaining high-quality
reproduction. Artwork prepared for the Web should be in RGB mode, while
artwork prepared for the print environment should be created in one or
four colors.
Electronic art files provided on this Web page were created for a variety
of applications and for both PC and MacIntosh platforms.
For the print environment, vector artwork, or eps files, is available
in one and four colors. Bitmap, or tif files, are also available in one
and four colors.
For the Web environment, a bitmap file in RGB mode is available in gif
format. Vector, or eps art, which can be used to create additional RGB
bitmap files, is also available.
File Formats
Vector Files
A vector image is a set of geometrically defined shapes. A vector image can be scaled infinitely, both larger and smaller, with no loss of clarity, thus making it the most flexible to use. However, vector files cannot be used on the Web; they can only be used to make files to place on the Web. Vector graphic files are available on this Web site as MacIntosh and PC eps files.
logo_black.eps
logo_white.eps
logo_blue.eps (spot PMS288)
four color:
logo_blue_cmyk.eps (CMYK 100, 65, 0, 30)
Bitmap Files
In a bitmap file, each pixel is defined individually, making the file
essentially a very fine grid of squares with information about the color
of each square. If a bitmap file needs to be enlarged, the computer will
have to guess (or interpolate) to create new pixels between the old ones.
The result is that an enlarged bitmap files gets quite blurry. That's
why bitmap images for the Mac or PC should never be enlarged from the
original file, although they can be reduced in size. The bitmap files
located on this Web page are Mac and PC tif and gif files.
one color:
logo_black.tif
four color
logo_blue_cmyk.tif (CMYK 100,
65, 0, 30)
for the Web (mac: click and hold and save/download link, pc: right click
to save image)
logo.gif
If the bitmap files located here are not large enough for your needs, you can make a new bitmap file from one of the vector files. If you need help to make the larger file, contact the College Relations and Advancement department.
If you are unsure as to which file to select, contact the College
Relations and Advancement department.
