Event Planning

Course Descriptions

EVPL 240: Event Planning Risk Management

Credits: 5.0

Examine the practices, procedures, and safeguards associated with identification, analysis, planning, and control of the operational, fiscal, and legal risks of event planning.

Course Level Objectives

  1. Analyze the nature of risk and risk factors typical to meetings and events.
  2. Identify risk factors in an event proposal.
  3. Identify the types of insurance appropriate for particular events.
  4. Describe and analyze key components of typical event contracts.
  5. Conduct standard and customary ethical, legal, risk management, safety, and security analysis for an event.

EVPL 245: Sustainable and Green Events

Credits: 2.0

Sustainable practices that promote environmentally responsible decisions in event planning.

Course Level Objectives

  1. Define and describe the terms "sustainability" and "sustainable business practices" and their effect on the role and scope of event coordination.
  2. Research sustainable event products.
  3. Critically analyze a sustainable event's strengths, weaknesses, opportunities, and threats using a SWOT analysis.
  4. Explore and implement recommended Green Meeting Guidelines developed by the Convention Industry Council to include: meeting and venue selection, food and beverage, and transportation.

EVPL 250: Event Coordination

Credits: 5.0

Overview of event planning, including types of meetings and events, site location and suitability, logistics of the planning process, market and sales research, and careers in the event planning industry.

Course Level Objectives

  1. Describe and discuss the role and scope of event coordination as it is practiced in the various event genres.
  2. Conduct a thorough assessment of event needs and resources.
  3. Identify and incorporate the appropriate event elements and services to meet the goals and objectives of an event.
  4. Create exciting production design elements to enhance the event purpose and theme.
  5. Develop a mid- and post-event evaluation process.

EVPL 265: Event Planning/Best Practices

Credits: 5.0

Major trends and successful business practices in Event Planning and Management; provides the knowledge and skills to be an effective and profitable event planner.

Course Level Objectives

  1. Differentiate between event management and event leadership.
  2. Calculate cost analysis for an event.
  3. Analyze an event strategic marketing plan.
  4. Create a comprehensive personal career plan.
  5. Analyze event case studies to determine best practices.

EVPL 266: Virtual Event Planning

Credits: 5.0

Students work in teams to create and implement a comprehensive virtual meeting or event. This hands-on approach allows students to apply their event planning skills before going into the workplace. Groups work in a competitive setting to present their final event.

Course Level Objectives

  1. Develop and structure an event plan in a team setting.
  2. Analyze and synthesize an RFP (Request for Proposal) for an event.
  3. Apply effective principles of onsite coordination and management.
  4. Develop, organize and analyze a comprehensive event marketing and sales plan.
  5. Develop an event budget.
  6. Craft and present a formal event presentation to a potential client/employer.

EVPL 270: Event Planning Practicum

Credits: 1.0 to 12.0

Practical work experience. Students complete a minimum of 90 hours of work experience. Hours can be completed in one quarter or over several quarters (30 hours minimum per quarter). Students will submit a time sheet, evaluations, and comprehensive portfolio. Registration permitted first seven weeks (six in summer) as space is available.

Course Level Objectives

  1. Research and secure practicum employment for a minimum of 90 hours of practical industry experience.
  2. Recognize and apply workplace skills appropriate to the event planning industry.
  3. Demonstrate knowledge and skills in a practical event environment.
  4. Analyze and demonstrate the skills required to research, design, plan, coordinate, and evaluate an actual event through the documentation and submission of a portfolio.

EVPL 275: Event Planning/Wedding Planning and Coordination

Credits: 2.0

Planning and managing all aspects of a wedding with a focus on the role of wedding planners, coordinators, or consultants.

Course Level Objectives

  1. Analyze various practices for designing and decorating different types and styles of weddings, ceremonies, and receptions.
  2. Develop a comprehensive wedding plan from start to finish.
  3. Describe and analyze the risk factors typical of weddings.
  4. Plan and conduct informational interviews or job shadows with a wedding industry professional.
  5. Research and analyze components of a well designed wedding planning/consulting website.

EVPL 276: Event Planning/Entertainment and Production

Credits: 2.0

Overview of the basic requirements and attributes of incorporating music, video, and other media into the production management of meetings and events.

Course Level Objectives

  1. Describe established regulations and requirements of agencies and regulating organizations for the music and entertainment industry.
  2. Analyze the planning and management issues associated with technical equipment, production elements, and special effects included in an event.
  3. Identify and describe copyright and trademark protection requirements associated with media-oriented event planning.
  4. Identify and describe a variety of insurance coverages that are appropriate for a media event.
  5. Identify employment opportunities in the event planning entertainment and production fields.

EVPL 277: Event Planning/Destination Management

Credits: 2.0

Explore the role of Destination Management Companies in the event planning process, and the tools and skills needed to plan and manage events in the DMC environment.

Course Level Objectives

  1. Describe and analyze all aspects of the Destination Management company profession.
  2. Identify and analyze what services the DMC offer to their client.
  3. Identify the skills needed by a DMC to support the production of a successful meeting, event or conference.
  4. Develop an evaluation process to identify the effectiveness of a DMC event.